Thursday, March 5, 2015

Motivation and Emotion
·         Motivation- a psychological process that directs and maintains your behavior toward a goal.
·         Motives- are the needs, wants, interests, and desires that propel or drive people in certain directions.

  • -Instinct theory: we are motivated by our inborn automated behaviors
     Biological motives- hunger, thirst, sex. Sleep excretory
    Social motives- achievements order play autonomy affiliation

                 -Drive theory- biological internal motivation (Homeostasis)
·                 -Incentive theory- environmental motivation (no as much homeostasis more outside factors
*drive reduction theory
- DRT when individuals experience a need or drive they’re motivated to reduce that need or drive
-therefore drive theories believe that the source of motivation lies within the person (not from the environment)

·         Arousal- level of alertness, wakefulness, and activation in the CNS
       -the optimal level of arousal varies with the person and the activity

·         
Biological Basis of hunger
-hunger doesn't come from the stomach
-it comes from the brain it comes from the hypothalamus

motivation- hunger
·         -Glucose
-the form of sugar that circulates in the blood
- provides the major source of energy for body tissues
-glucose low: hunger
-Glucose high: feel full
-Body chemistry
-the hormone insulin coverts glucose to fat
- When glucose levels drop- hunger increase
Hypothalamus
·         -Lateral Hypothalamus
-When stimulated it makes you hungry
- When lesioned (Destroyed) you will never be hungry again
·         Ventromedial Hypothalamus
                       -when stimulated you feel full
-when lesioned you will never feel full again

 Hunger 
-eating for survival vs. eating for pleasure
-tasty food is more likely to be eaten even when full (Palatability)
-environmental cues matter
1. Commercials
2. Odors
3. Talking about it




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